Ivory Enamel and Black Sheer
Lookbook for Mèche The Label
/ Art Direction
/ photo - François Ollivier (behance.net/francoisollivier)
/ MUA - Léonie R Lévesque
/ models - Gaëlle, Stéphanie, Jordanne, (scooponline.ca)
The Ivory Enamel and Black Sheer project results in a Lookbook for a Montreal brand called Mèche The Label.
It explores two psychosocial phenomenas: twinning and the cheerleader effect, which catalyze our perception of aesthetics. It aims to enhance their impact by grouping together models with similar features, through the use of specific garments, all while maintaining an orthogonal composition.
The perception of beauty enhances with the way the image is composed, through the use of universal aesthetic codes such as: symmetry, unity and repetition.